Broadcast Leadership Training


Broadcast Leadership Training

Program Agenda

The curriculum is tightly focused on broadcasting operational issues; specifically, those issues that affect and are affected by senior executives and owners.

Topics will include:

Where Do You Start?

This unit will provide an overview of the various legal and organizational structures that broadcasters may use in setting up or revitalizing their businesses. Learn to take stock of your resources and personal strengths; create a mission statement that provides a dynamic vision for your company; and select advisors to assist you with legal, financial and technical issues.

Developing a Business Plan for Your Company

Learn the key elements to include in your company's business plan, pick up some pointers on writing and producing the final plan, and – above all – find out what to do with your business plan when it's done.

Securing Funding

Financial experts will explain in lay terms the various forms of public and private funding that may be available to your company. You'll get a better sense of which option is the best fit for your situation, and how to go about picking your partners and negotiating your equity. Not only will this session introduce you to the kinds of people who can help you obtain financing, it will also show you how to make the necessary contacts before you need the money.

Identifying Stations

If your company is looking to acquire new stations, you'll need to first look at the resources you have available. How will you prospect for new stations – can a broker help you? Finally, what sort of technical background and analysis will you need?

Evaluating Stations

To buy or not to buy? Before you can answer that question, there are a few things you'll need to look at:

  • Creating A Due Diligence List
  • What the Seller Doesn't Want You To Know and How Find It
  • Preparing a 5-Year Model/Pro Forma Software
  • How To Evaluate a P/L, Balance Sheet, Amortization Schedule and Other Financial Reports
  • Understanding Generally Accepted Accounting Procedures
  • Leasing vs. Purchase of Capital Items
  • Assessing the Upside/Downside
  • Determining Internal Rates of Return
  • Technical Evaluation
  • FCC Evaluation
  • Determining Your Research Needs
  • Defining Your Program Needs
  • Developing A Business Plan for Your Station(s)

As noted above, you've already got a business plan for your company, but what about for the individual station(s)? This unit will help you determine your strategy and plan for capital and cash flow needs. A major focus of this section will be personnel matters – both in deciding who stays and who goes, establishing policies and procedures, and in handling the concomitant legal issues. In the current regulatory and litigious environment, this information is crucial to executives everywhere.

Negotiating the Deal

Whether you're part of the acquisition team at an established group or an entrepreneur just buying your first station, you'll need to understand not just what's important to your company and your partners, but also what's important to the seller. Learn creative ways to structure the deal. When negotiating the purchase and sale agreement, you'll need to know what to include, what not to include, and how to know the difference. Finally, you'll need to think about whether and how to publicize the deal and how to inform staff.

Between the Purchase Agreement and the License Grant

This is no time to catch your breath. Rather, you'll need to deal with a number of issues, including:

  • Timing on Filing-Public Notice, Reconsideration
  • Setting Up Health Plans, Securing Insurance
  • Employee Handbook – Do's and Dont's
  • Visits to the Station
  • Prior Control – What Is It?
  • To LMA or Not?
  • Developing a Plan for Takeover
Closing/Takeover

Congratulations! You've bought a station. Now what do you do? Find out what happens at closing and what to expect. Get step-by-step advice on implementing your transition plan.

Operating for Success

This unit will address important issues you'll face in running your stations, whether they are long-held properties or new acquisitions. Learn how to install and monitor new systems, set up effective reporting structures, develop a new culture or invigorate an existing one, and deal with problems before they get out of hand. Find out how to stay on top of your cash flow needs, maintain ongoing communication with your investors and lenders, and evaluate your progress. Get the ins and outs of maintaining your public file and complying with children's programming and political advertising rules, as well as other FCC requirements. Finally, you'll get sound advice on how to stay focused on your current responsibilities while looking for additional acquisitions.

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2017-18 Class Program Dates
  • September 22 – 24, 2017
  • October 20 – 22, 2017
  • November 17 – 19, 2017
  • December 15 – 17, 2017
  • January 26– 28, 2018
  • February 24-26, 2018
  • March 16 – 18, 2018
  • April 6 – 8, 2018 (Las Vegas)
  • May 11 - 13, 2018
  • June 9-12, 2018
Executive Development Seminar