John Moore

John Moore is a marketing strategist. From 1994 through 2004, John designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market. He now operates the Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose. A long-time believer in word of mouth marketing, John is currently serving as the Word of Mouth Marketing Association's "Chief Evangelist." He is also the author of Tribal Knowledge, a business management book and is active in social media circles.