WASHINGTON, DC -- The National Association of Broadcasters Education Foundation (NABEF) announced today that it is spearheading a "Let's Move! Flash Workout" featuring 16-time Grammy Award winner Beyoncé to demonstrate support for First Lady Michelle Obama's initiative aimed at curbing childhood obesity.
The event, produced in partnership with the National Middle School Association (NMSA), the National School Boards Association (NSBA) and the American Association of School Administrators (AASA), calls for middle school students across the country to participate in a pre-choreographed "Let's Move!" dance exercise routine at an identical time -- Tuesday, May 3, at 1:42 p.m. Eastern Time.
Beyoncé will be the exclusive featured performer for the "Let's Move! Flash Workout." She has re-written and re-recorded one of her songs and is providing an instruction video demonstrating the dance/exercise routine. The Beyoncé video will then be distributed to participating schools. Both the song and instruction video are being produced in English and Spanish.
"NABEF is proud to assist the First Lady's 'Let's Move!' campaign and supports efforts to address the epidemic of childhood obesity," said NABEF President Marcellus Alexander. "We can think of no greater gift to America than keeping our nation's children healthy while giving them a greater appreciation for the importance of an active lifestyle."
"I am excited to be part of this effort that addresses a public health crisis," said Beyoncé. "First Lady Michelle Obama deserves credit for tackling this issue directly, and I applaud the NAB Education Foundation for trying to make a positive difference in the lives of our school children."
Underscoring the broadcast industry's commitment to helping inform and educate our nation's children and parents on the benefits of healthy eating and living, this nationwide initiative is designed to unite radio and television broadcasters with schools across the country to promote a healthier lifestyle.
The NAB Education Foundation is a non-profit organization dedicated to reinforcing the future of broadcasting through a commitment to education and to advancing excellence in the diversity and community service efforts of our industry. Learn more at www.nabef.org.
National Middle School Association (NMSA) is the premier association for middle level education. With more than 25,000 members who are principals, teachers, central office personnel, professors, college students, parents, community leaders, and educational consultants around the globe, NMSA welcomes and provides support to anyone interested in the health and education of young adolescents. NMSA offers information, resources, and professional development to middle grades educators working to develop more effective schools that focus on the success of every student. Learn more at www.nmsa.org.
Founded in 1940, the National School Boards Association (NSBA) is a not-for-profit organization representing state associations of school boards and their more than 90,000 local school board members throughout the U.S. Working with and through our state associations, NSBA advocates for equity and excellence in public education through school board leadership. www.nsba.org
The American Association of School Administrators, founded in 1865, is the professional organization for more than 13,000 educational leaders in the United States and throughout the world. AASA's mission is to support and develop effective school system leaders who are dedicated to the highest quality public education for all children. For more information, visit www.aasa.org.
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.