Media Sales Institutes

Are you an outgoing, ambitious, goal-oriented person interested in media? Consider applying for a fellowship to participate in the National Association of Broadcasters Education Foundation's (NABEF) Media Sales Institute (MSI) and you could begin an exciting career in media sales! More than 500 students have participated in this industry recognized program, which offers the training that will give you the advantage you need to begin a promising career in the media industry.

Why Choose a Career in Media Sales?

Sales is not only about promoting and cashing in; you have an opportunity to impact the bottom line. If you want a job that is challenging, rewarding and offers new opportunities every day, then a career in media sales is right for you.

What is the Media Sales Institute?

The Media Sales Institute is an intensive 10-day "boot camp" where students are immersed in learning electronic media advertising sales and sales techniques. The curriculum is designed to provide an entree into media sales for talented students of diverse backgrounds. MSI trains the candidates in radio, television, cable, print, digital and internet sales. Participants are presented with case studies and produce their own sales presentations based on pre-determined criteria. At the end of the course, each participant delivers a mock sales presentation to a group of media executives seeking candidates interested in positions in media sales. A career fair is held at the end of the course where candidates have one-on-one interviews with media company executives. More than 75 percent of the participants are hired by media companies two weeks to one month after their participation in the program.

What Will You Learn?


CEOs and top executives of major media companies teach sessions on the following topics, among the many offered:

"The Media Sales Institute is phenomenal. The speakers and instructors that they brought in were excellent. The institute not only positioned me to gain insight on how the industry works, but it also was the place that granted me the opportunity to meet my current employer."
– Brent Hatchett, account executive, WTHL


Which Companies Recruit at the Media Sales Institute?

ABC Comcast Katz Media Group
CBS Cox Media Group New England Sports Network
ESPN Cumulus Broadcasting New York Times Company
NBC Universal Emmis Communications Perry Media
Fox Gannett Radio One
Bonneville Radio Gray Television Scripps
Beasley Broadcasting Group Hearst Sinclair Broadcasting
BET ICBC Radio  
Clear Channel Radio Interep  



"I very much enjoyed this experience and would look forward to participating again. I am so impressed by the quality of training they received and really appreciate seeing the result of those efforts. Thank you for allowing us the opportunity to participate."
– Julie Nelson, Sinclair Broadcasting Group


How You Will Benefit?

Media Sales Institute fellows receive:

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